Here at Aleuro Inc, we’d like to consider ourselves an eclectic bunch. We’re comprised of a group of former athletes, scholars, class clowns and a professional DJ??? Yep, it’s real life! Despite our differences, we find unity in our diversity. We are conjoined by strong values of integrity, discipline and work ethic. Much like Star Trek, we have a VERY positive outlook on the future and the direction our company is heading! We decided to interview our Managing Partner, Joel, who is a HUGE Trekkie and asked him to give us the scoop on what the 50th anniversary means and how it relates to our business. You just might be surprised at the similarities, so give her all you’ve got captain! (that’s a Star Trek line if you didn’t get it, haha)
Q – Ok, Joel! If you had to choose, who is your favorite character and why?
Joel – Soo hard! Why would you make me choose??! If I had to, I would say Jean-Luc Picard, Captain of the Enterprise in Star Trek the Next Generation. He was the living embodiment of a Leader. He always asked for advice and listened to his team in a consultative environment. He was a diplomat at heart, always seeking a way to find common ground and unite 2 differing parties. He would spend personal time with his team and provided solid structure. He was never afraid to join away missions, which in our work environment would be equivalent to a manager spending a day with a new team member during client consultations to provide adequate training. He also created an environment of true growth and development. When I’m at work and faced with a challenge, I think WWJLD (what would Jean-Luc do) and the answer is always clear from there!
Q – What is the greatest lesson to be learned from the Star Trek movies?
Joel – Well to me Star Trek is more TV shows than movies. It started with a TV show in the 60’s, but has since spawned 5 new TV series with the newest starting in Jan 2017… very exciting!! And then 13 Movies so far with no end in sight. As a young man I fell deeply in love with Star Trek The Next Generation. The greatest lesson I get from S
tar Trek is probably “Unity in Diversity.” Having a team of diverse individuals that are united can accomplish anything. Every individual brings to the team a unique perspective and skill-set that only makes the team stronger. Star Trek was also about humanity in the future and how we aren’t perfect but as a human race among many other alien races we strive for a better universe and it can be accomplished. Most movies depict a bleak future where things are doomed, but Star Trek was always positive on its outlook.
Q – How does Star Trek relate to our business?
Joel – Star Trek is about team work in the face of constant and unimaginable challenges! Our Management Training Program at Aleuro Inc is incredibly challenging, as you are taught to oversee the operations of an entire marketing firm in less than 2 years, but every new challenge accomplished brings a great sense of fulfillment to the individual and group. Star Trek and our business is all about leadership and unity! With hands-on, positive leadership and great cohesiveness around team members, we are boldly going where no man has gone (are you catching these Star Trek quotes I’m dropping, haha)!
While our setting is a simple office and not aboard the USS Enterprise, our mission is the same! Like Star Trek, we look to provide adventure,
friendship, discovery and exploration, all within the marketing and sales world. We look to create and cultivate an environment where like the show, we’ll be around for decades to go. While we look to build our legacy, we wanted to wish Star Trek a Happy 50th Anniversary and thank the series for having such a positive impact on so many of us. Live long and prosper, as they say!