What advice do you have for young professionals entering the workforce?
“Understand delayed gratification. Have you ever heard of the Stanford marshmallow experiment? A group of kids sees a marshmallow on a plate and are told they can have it if they want, but if you wait, you’ll get two. They followed the kids that chose to wait for the second marshmallow, and those people were more successful, did better in school, had healthier relationships. It teaches you that good things don’t come easily.”
Matthew England is a family man, a self-starter, and the CEO of Aleuro Inc. Born and raised in Jackson, Tennessee, England has always been a natural extrovert. “No one has ever described me as shy,” says England, “I was a total class clown, always the one in trouble.” England remembers actively playing every sport he could, and sharpening his competitive edge. “If it had a ball and a score, I played it,” says England, “but who really developed my competitive drive was my father, he was very competitive. I remember being 5 years old and getting my first Nintendo, and we would play constantly. He took no mercy on me, that sharpened me to do sales and business. He also taught me that it’s never gonna be easy, so just do it.”
As a high schooler, England began paving his path to professional success. “Both of my grandfathers owned businesses,” says England, “my dad always worked for other people. Through seeing the freedom my grandparents had versus my parents, I knew I wanted to own a business.” A notoriously hard worker, England began working at an incredibly young age. “I started mowing lawns with my uncle at 7 years old,” says England, “I did that through my teenage years and went on to bag groceries at Kroger, and held 2 to 3 jobs in college.” Alongside his studies and multiple jobs, England played collegiate golf at Bethel University.
On November 29th, 2010, Matthew England opened the doors of Aleuro Inc. for business. The company name is rooted in what England values most- family. “My grandfather is one of my greatest role models in life,” says England, “his name is Almus Eugene Robbins- Aleuro.” Family is the foundation of the company, which has created quite the record of success in the past eight years. “We work to teach and lead others,” says England, “we want to develop and help other people, ethically and morally teach people the way to do business.”
For the entrepreneurs looking to start their own businesses, England has no shortage of advice.
“Be adaptable- business changes rapidly from day to day, week to week. I initially studied biology in college, and I was a fan of anything science-based, especially Charles Darwin. A lot of people get survival of the fittest the wrong way- he said it was the species most adaptable to change that will succeed, not the strongest.”
“Be very open-minded, embody a ‘down for whatever’ mentality. You may not do it right the first time, but the mentality is everything.”
“Understand failure and what it is, it’s a lesson. The only way to fail is to quit- failure is there to teach you how to succeed.”
As for the culture at Aleuro, England has created an environment that aligns with the exact foundation of the company- family. “You want to create an environment where people can thrive,” says England, “having a close-knit group of people is the most important thing.”
Creating a business and working to add value to the people in your company is no small job, but England cites this experience as being equally valuable to him. “Being my own boss is the most rewarding, yet frustrating experience,” says England, “it is just the most exhilarating and exciting thing, but can be the most stressful as well.” His tip for effective leadership: never ask people to do something you wouldn’t. As for what has fueled his own success, persistence. “Persistence is the biggest thing, I am persistent to a fault.”
In the past eight years, Aleuro Inc. has become an unstoppable machine, with Matthew England at the wheel. That said, the momentum continues to pick up in the Aleuro office. “The biggest thing is to create an opportunity for other people,” says England, “that is the most important thing at the end of the day. We will continue that, and work to grow and develop as an organization.”